Enhancing THE LIFE EXPERIENCE for People Like You!



About Us

HSB Enrichment Performing Arts

Living in Horseshoe Bay is a grand experience.... and is getting more exciting & enriching!

Our Mission:

Our mission is to bring stimulating, world class entertainment, education, performing arts, music, lectures, excursions, and more - to Horseshoe Bay, TX  and surrounding area residents, friends and family, and visitors just like YOU!


The personal enrichment and enjoyment of peoples’ lives through participation in all types of cultural events and activities is the “soul” goal of our organization, its donors, patrons, and its volunteers.

Mind-Bending Stimulation!

All kinds of opportunities - from enjoying programs & entertainment, to serving on committees, to volunteer and service positions. Join In, and Join Up!


New News!


The Horseshoe Bay Cultural Enrichment announces the retirement of Christine Reed, a co-originator, and co-founder of the organization, from the board of directors.

Christine was one of a very small group of people who envisioned bringing more cultural enrichment to the Horseshoe Bay and surrounding areas three years ago. Christine brought her extensive business background in marketing, promotions, and advertising to the successful start-up origins, fund-raising & development efforts to Horseshoe Bay Cultural Enrichment (HSBCE).

HSBCE was launched in April of this year, 2018, with a mission to bring entertainment, education, performing arts, music, lectures, and excursions to Horseshoe Bay and the surrounding communities.

Christine stated “The HSB and surrounding areas are a Resort Destination, a Golf Destination, a Texas Hill Country Destination, a Texas Wine Country destination, and a Highland Lakes Destination – why shouldn’t it also be a Cultural Destination for Music, Performing Arts, Lectures, and other cultural pursuits? I am proud to have been a part of the formation of an organization to realize and make perpetual this vision”. Christine will remain as an advisor to the board.

Sandy Howard, of Horseshoe Bay, has joined the Board of Directors and will assume the role of a Board Member/Director. She will be responsible primarily for business development and fund-raising efforts.

Sandy Howard is a long-term HSB resident and has extensive experience in business and non-profit organizations. Indeed, Sandy was a key member and fund-raiser within Christine’s development and fund-raising committee/team.

See Sandy's BIO

Coming Events!

November 29, 2018 4:00 pm, Quail Point  - What Is the Cutting Edge in Disease Treatment?

 Genetics, CRISPR Technology, and What It Means to You -  Dr. David Threadgill


HSBCE's 3rd program for 2018 on November 29 will feature a distinguished and entertaining expert on genetics explaining the latest theories. Dr. David Threadgill is Director of the Texas A&M Institute for Genome Sciences, a Distinguished University Professor and holds the McMullin Chair of Genetics at the University.

CRISPR/Cas technology has been proposed as a treatment for multiple human diseases, especially those with a genetic cause. Its ability to modify specific DNA sequences makes it a tool with potential to fix disease-causing mutations. Early research in animal models suggest that therapies based on CRISPR technology have potential to treat a wide range of diseases, including cancer, beta-thalassemia, sickle cell disease, hemophilia, cystic fibrosis, Duchenne's muscular dystrophy, Huntington's, and heart disease.

Dr. Threadgill takes a complex science and puts it into entertaining, yet educational layman terms and examples.

Upcoming Event Details/Tickets

What People Are Saying

People are Saying

"We attended the May 12 performance - if Enrichment keeps this level of programs coming, we are IN, big time".

"String quartets and Country ballads together? Who'd thought! But Horseshoe Bay Enrichment pulled it off!"

"This is "Great, great, great! Now I don't have to drive to Austin, stay overnight, or drive back in the dark, and dodge the deer, to get high quality social and cultural events"

"Renowned performances, speakers, musicians, and arts, right here in Horseshoe Bay? Finally? Hip Hip Hooray!" 

 "This must leave everyone receiving this bulletin, speechless! [sic] [2018 upcoming events and initial 2019 events].  This is a most exciting and intriguing calendar of presentations.  Impressive!  We are fortunate to have the opportunity to enjoy such an offering on our home turf.  Thanks to all that have contributed in any way bringing these opportunities to the benefit of the Horseshoe Bay  Community. "

Upcoming Event Details/Tickets

CRISPR Opens New Medical Treatment Doors - An Example

'Genome Surgery' ...

May be the next big thing in treating illnesses of many types.

Delaney Van Riper, 19, was born with a rare disease called Charcot-Marie-Tooth (CMT). Picture Credit: Steve Babuljak

 Van Riper was born with a rare disease called Charcot-Marie-Tooth, which gradually destroys her nerve cells' ability to relay messages between her brain and muscles, causing her to slowly lose control of her limbs and her muscles to waste. 

 "Imagine a world where people go to the doctor, and they get their genome sequenced and learn they have a genetic disorder," says CRISPR-Cas9 inventor Jennifer Doudna, who pioneered the first CRISPR applications in her UC Berkeley lab in 2012. "And instead of telling them they need to live with that disorder, we have the technology that can actually treat them  –  potentially even cure them."

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Meet Our Board of Directors

Mike Maine, President

Mike, a DePauw graduate, was degreed in law by the University of Michigan and practiced with Faegre, Baker, & Daniels for 42 years. He was instrumental in opening the Firm's China offices prior to retirement. He is a Trustee of DePauw University. He then pursued the non-profit and philanthropic world - Indiana Repertory Theatre, Mental Health Assn. of Indiana, and more. In Horseshoe Bay, Mike is President of the HSB Property Owners Assn., serves with the Men of Faith Steering Committee at The Church at HSB, and a Board Member of the local Kiwanis Club. His sweetheart wife, Sue, has continued to claim him for 55+ years! Mike reads music, sings with the Highland Lakes Men's choir, and the Church at HSB choir, and chairs our Program Committee.

Dick Nelson, Vice-President

At 71, my bio is rather boring, so I will give some highlights :-)

If I had not a loving & understanding wife (Jan) and kids, who put up with our 18 career  moves, 10 of those cross county, it is highly probable we would not be retired in Horseshoe Bay. I call the career "ours" because it truly took the whole family.

After under the corporate umbrellas in Sr. management positions for 22 years with Kodak, Maytag, Polaroid, and Foot-Joy we finally mustered the courage to become entrepreneurs for 15 years - being importers of manufactured goods from China, Sri Lanka, South Korea, Taiwan, and Vietnam.

We were blessed with great luck & good timing, and fortunate enough to surround ourselves with very talented people.

Now it is time to "give back" - that's why we are part of this organization!

Sandy Howard, Development & Fund-Raising

 Sandy was at the right place at the right time - HemisFair 1968. Sandy was hired to open the Braniff International Club at the San Antonio Airport where her networking career began by developing personal relationships not only with local companies, but Fortune 500® corporations as well as international companies. She also met the love of her life Gary Howard, a successful attorney who she later married. Gary was Board Certified in Personal Injury and Civil Law, Fellow in the prestigious International Society of Barristers which is limited to 600 Lawyers in the World. Sandy & Gary opened Howard Consultants in 1974 by this time they both had a large network of companies and personal relationships that made Howard Consultants a very successful company. 

In 1990 Howard Consultants was sold. Sandy then used her network to begin her philanthropic career: starting with the Billy Graham Crusade as well as many Women’s Conferences. In Horseshoe Bay,  Seton’s Hospital Run for the Roses as Decorations Chair and Gala
Co-Chair along with Cinda Stanley Venetian. And in HSB Cultural Enrichment with Christine Reed on Development Committee. Sandy was one of the 8 women that started Kindred Sisters. 

 Sandy & Gary Founded the Blues Brothers Party Group. They also were one of the 6 couples at The Church at Horseshoe Bay members that were asked to form FaithBridge Sunday School.
Through the years Sandy and Gary have fed their networking career with numerous Charities, Fundraising.
They both feel that Horseshoe Bay is the perfect retirement community to enjoy with many good friends, who, through the years, have become like Family.
They feel that the “Missing Link” is Cultural events and education, and in their Sunset Years they want to leave Horseshoe Bay a better place than they found it.  HSB Cultural Enrichment is the “Missing Link”

John Borota, Marketing & Sales

John graduated Western Illinois University with a BS in Education, and served two years on the Quincy, Ill. Board of Education in Speech Therapy. John then joined American Express Investment Sales for 7 years, followed by being an investment advisor with Edward Jones from 1971--78. Success with Edward Jones led to become a General Partner responsible for hiring investment advisors from 1978 - 2001.

John is married to the energetic and charming Kay (White) Borota of Horseshoe Bay.

Andy Thurman, Secretary/Treasurer

As a result of completely unplanned and fortuitous turn of events, my wife and and I discovered HSB in 2001 and began our transition from Santa Fe, NM. where we lived for 36 years. Time was split between Texas and New Mexico until 2009, when we made HSB our full-time home.

I'm a CPA and owned a Public Accounting practice in Santa Fe. After moving to Texas, I continue practice on a part-time basis with a firm in Marble Falls.

We have two sons with families in Ohio and California; we spend as much time as possible with our grandkids and their respective parents.

In Santa Fe, I was very involved in a variety of arts and other charity organizations, athletic booster club, and the board of directors for several banks, and the hospital.

My longest involvement was with the Santa Fe Chamber Orchestra, so I'm extremely enthusiastic about working with HSB Cultural Enrichment!

Rick Pitts, IT, Media, and Other Stuff

As the native Texan of the group, I'm responsible for all things that go right with the organization. I don't know who is responsible for things that go wrong  :-o 

I started in Information Technology (IT - computers, data, and all that) at the age of 16 when mainframes were the size of your house; "mini-computers" could almost fit in your garage. Was a programmer for 1/2 of my career, then got into sales support, marketing, team leadership, partnerships & alliances, VC investments/funding, mergers, and senior management.

Am blessed with working for two large global hardware & software companies, and four start-up software companies - 1 failed miserably, 1 did kind of OK, and 2 were very successful.

After 23 years with my lovely and supportive wife all over this country, we've made our permanent home here in HSB in 2017. Elizabeth has extensive experience with corporate high-tech and non-profits, and I recently did 3 years non-profit disaster relief field work (floods) with an Austin-based organization.

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Donate Now

Your generous, tax deductible gift, will help us fund our mission in order to bring stimulating performing arts, lectures, music, education, excursions, and fun to YOU! (and your friends & family too). Invest in HSBEnrichment and in your own enjoyment! HSBEnrichment is a 501(c)(3) organization.
  • Donor Levels (see  DONOR BENEFITS  page below for special benefits at each level)
  1.  FRIEND  of HSBEnrichment - $10,000+
  2. LEGACY - $5000+
  3. BENEFACTOR - $2,500
  4. FOUNDER - $1,500
  5. UNDERWRITER - $1,000
  6. AMBASSADOR - $500
  7. PATRON - $250
  8. SUPPORTER - $100
  9. And, we welcome donations of any size!

Pay with PayPal or a debit/credit card


Friend of HSBEnrichment $10,000+

Our heartfelt gratitude and everything we have to offer.

Legacy $5,000+

Priority parking, front or 2nd row seating, cushioned chair, invitation to special donor party, a "meet the artist" reception, name in programs, advanced ticket notification

Benefactor $2,500+

Priority parking, front area seating, cushioned chair, invitation to special donor party, a "meet the artist" reception, name in program, advanced ticket notification

Founder $1,500+

Front area seating, cushioned chair, invitation to special donor party,, a "meet the artist" reception, name in program, advanced ticket notification

Underwriter $1,000+

Cushioned chair, a "meet the artist" reception, name in program, advanced ticket notification

Patron $250+ name in program, advanced ticket notification

Supporter $100+ name in program

Contact Us

Horseshoe Bay Cultural Enrichment Society, Inc.

P.O. Box 7654, Horseshoe Bay, TX 78657

Privacy Policy


Privacy Notice

This privacy notice discloses the privacy practices for www.hsbenrichment.org. This privacy notice applies solely to information collected by this website. It will notify you of the following:

1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.

2. What choices are available to you regarding the use of your data.

3. The security procedures in place to protect the misuse of your information.

4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
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We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to donate, buy an event ticket, or purchase our promotional/logoed items.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, events, or changes to this privacy policy.

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While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

We request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we'll use this information to contact you.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at via email at admin@hsbenrichment.org.